FitJourney — Motivating Fitness Through Social Design
Client
Fitness Mobile App
Year
2025
This project demonstrates my approach to designing experiences that balance visual simplicity with strong usability principles. It highlights the importance of designing not just for functionality, but for how users feel as they interact with a product, with the long-term goal of supporting healthy habits and positive engagement.
Scope of Work
FitJourney explores how social features and clear feedback can improve motivation in fitness tracking experiences.
The project showcases key screens such as leaderboards, activity summaries, and invite flows, designed to support casual users with uplifting messaging, simple layouts, and intuitive navigation. The goal is to balance a clean visual style with strong usability cues that help users track progress, stay motivated, and feel part of a shared journey.
The experience is designed to feel clear, supportive, and easy to navigate.
Core screens such as the Leaderboard, Invite Friends, and Activity Summary use simple structures and positive messaging to reinforce progress, encourage social interaction, and maintain user motivation without added pressure.
