The Flat Pack Kitchen Co. Website Redesign
Client
The Flat Pack Kitchen Co.
Year
2025
I redesigned the Flat Pack Kitchen Co. website to simplify the end-to-end journey of designing and ordering custom flat-pack kitchens and storage solutions.
Scope of Work
Simplifying the Flat-Pack Kitchen Design Experience
Redesigned the website to reduce cognitive load, improve flow clarity, and guide users seamlessly from discovery and design to consultation and checkout.
This project focuses on redesigning the Flat Pack Kitchen Co. website to improve how users understand, design, and order custom flat-pack kitchens online. The existing experience required users to piece together information across multiple sections, creating friction and uncertainty at key decision points. The redesign prioritizes clearer information hierarchy, simplified flows, and stronger guidance to help users move confidently from exploration to customization and purchase.
